About Novus Dept

Novus Dept was founded by Axel Lobognon with one purpose: to bring creative energy and individuality into the world of luxury streetwear. What started as a passion for fashion became a vision to create something real, something that speaks without saying too much. Built with detail, shaped by culture, and designed to stand out not by being loud, but by being different. We focus a limited approach that keeps every drop exclusive.This isn’t about trends. It’s about creating something that lasts.Welcome to Novus Dept.

Creative Direction


The vision behind Novus Dept comes from Axel Lobognon, a British-African creative of Ivorian descent. As the founder and creative director, Axel shaped the aura, mood, and identity of the brand — blending culture, emotion, and design into something that lives beyond the clothes.


Novus Dept is his canvas.